SMS Privacy Policy & Terms of Service
SMS Marketing
By subscribing to our SMS marketing service, you agree to receive recurring automated marketing and transactional text messages from us. These messages may include promotions, special offers, product launches, order updates, delivery notifications, abandoned cart reminders, and other information relating to our products and services.
Your consent to receive SMS marketing is not a condition of making a purchase.
Message frequency may vary depending on your interactions with us. Standard message and data rates may apply according to your mobile network provider.
You can opt out of receiving SMS marketing at any time by replying STOP to any SMS message you receive from us. For assistance, reply HELP or contact our customer service team.
How We Collect and Use Your Information
When you subscribe to SMS marketing, we collect and process information such as:
- Your mobile phone number
- Your name (where provided)
- Your email address (where applicable)
- Purchase history
- Products viewed or purchased
- Shopping basket activity
- Website interactions
- Marketing preferences
We use this information to:
Send promotional SMS campaigns.
Send abandoned cart reminders (where permitted).
Personalise offers and product recommendations.
Improve our marketing communications.
Analyse campaign performance and customer engagement.
Cookies & Website Tracking
Our website uses cookies and similar technologies to enhance your browsing experience and to help deliver more relevant marketing communications.
These technologies may collect information including:
- IP address
- Browser type and device information
- Pages viewed
- Time spent on our website
- Products viewed
- Shopping basket activity
- Referral source
- Purchase history
Cookies also allow us to recognise when a customer has added items to their basket but has not completed checkout. Where you have provided your contact details and given the appropriate consent, this information may be used to send reminder emails or SMS messages encouraging you to complete your purchase.
You can manage or withdraw your cookie preferences at any time through our cookie banner or your browser settings.
Abandoned Cart Messages
If you begin the checkout process but do not complete your purchase, we may use cookies together with the information you have provided to send you reminders about the products left in your shopping basket.
These reminders may be sent by SMS or email where you have provided the relevant consent or where otherwise permitted by applicable law.
Klaviyo
We use Klaviyo as our SMS and email marketing platform. When you subscribe to our marketing communications, the information you provide is securely processed and stored by Klaviyo on our behalf so that we can send personalised marketing messages, transactional notifications, and customer communications.
By opting in to receive SMS marketing, you acknowledge that your information may be processed by Klaviyo solely for the purpose of delivering these communications. Klaviyo processes your personal information in accordance with applicable data protection laws and maintains appropriate technical and organisational safeguards to protect your data.
Data Sharing
We do not sell your personal information or mobile phone number to third parties for their own marketing purposes.
We may share your information with trusted service providers, including Klaviyo, payment processors, website hosting providers, and delivery partners, where necessary to operate our business and provide our services. These providers only process your information on our behalf and under appropriate contractual obligations.
Your Rights
Under UK data protection law, you may have the right to:
- Access the personal information we hold about you.
- Correct inaccurate or incomplete information.
- Request deletion of your personal information.
- Withdraw your consent to receive marketing communications at any time.
- Restrict or object to certain processing activities.
- Request a copy of your personal data.
To exercise any of these rights, please contact us using the details provided on our Contact Us page.
Changes to This Policy
We may update this SMS Marketing & Privacy Policy from time to time to reflect changes in our business practices, technology, legal requirements, or the services we use. Any updates will be published on this page with the revised effective date.